I'm Alexandra, and I'm a content creative
Describe your job
As a Content Creative at a fashion brand every day looks a little bit different.
Some of the main tasks I do is thinking ahead of what kind of content we want to post on social media and on our website.
Every new collection we organise a new photo shoot with a different inspiration. For that, we make moodboards with the vibe and style of the shoot, we find the location, we scout the talent and we work on the styling.
I also work quite a lot on creating new engaging content for social media, that can be making small videos with the newest releases or designing some nice graphics that can showcase the products in a catchy way (we always need to come up with something new, otherwise our social media channels get repetitive!).
Finally, I also dedicate some time on finding new influencers to collaborate it or thinking about some brand activations that we can do online for our customers, giveaways, contests, loyalty programmes…
What are the most important skills you need to do your job?
Well, I think that this can apply to every job, but it’s very important to be organised and have the ability to think ahead of time.
Creativity is also key for this job, as we always have to come up with new fresh ideas for photoshoots, social media content or activation. It’s important to speak up and pitch your idea, no matter how crazy it sounds, maybe it will work!. And then of course, I would always advise starting learning the Adobe pack, I particularly enjoy Photoshop, InDesign and AfterEffects.
Lastly, I think it’s important that you’re curious and always up to date with the latest trends. That you enjoy finding new inspiration, seeing what the industry is doing, and what other brands are up to.
I left school and...
I started working as a Social Media Specialist for over a year to see if that’s what I really liked. Then, I went back to university to learn more about strategy and how to apply research to my projects. After that, I switched careers and decided to work as a creative in the fashion industry.
I don’t regret any of my educational or professional decisions because I think that every little job, project, or course gave me a little bit of knowledge that I didn’t have before and that I will be able to apply in the future to whatever job comes next.
I’m most proud of...
Before I started my career, I wish I knew…
It’s fine to not specialise or focus on something, having a multidisciplinary profile can give you so much knowledge and also value in your professional and personal life.
Embrace any hobby or passion that you have and don’t be afraid of showing your talent to the rest of the world.
A mistake I made which you can avoid repeating is...
I had a hard time believing in me and calling myself a creative or an artist. I still do. I think that we as creative women we need to empower and embrace our craft and ideas, and understand that what we do is amazing and it will be even more amazing!
So, what’s next?
I would like to become a senior creative strategist in an advertising agency. At the moment, I will take any opportunity that I have to keep learning more about design, video editing and how to shape and visualize my ideas.