Amy Hutchins, Fashion and Photography




I'm Amy, and I'm a producer

Describe your job

I organise all of the in-house and external photoshoots that are briefed to the END. Creative Department. This includes project management, resourcing freelance crew, model casting, location scouting, shoot management, budget tracking and ensuring all assets are delivered on time and to a high quality.



What are the most important skills you need to do your job?


The ability to facilitate turning creative visions into reality, multi-tasking (running multiple projects at a time), a creative outlook, staying calm under pressure, thinking on your feet and problem solving, communication skills – both verbal and written, being able to stay motivated.



I left school and...


I left school then I studied an Art Foundation Diploma (a great way to try different creative vocations) and then went on to study Creative Advertising at Leeds Arts University.


After graduating I briefly worked at a global online fashion retailer as a junior styling assistant and decided to persue a career in fashion.


In the company I work for, I started as a studio assistant and worked my way up to the position I have now. I have been here for 4.5 years and had 4 different jobs.


When I left school, I had no idea what career path I wanted to go down. It wasn’t until 8 years later when I realised that I wanted a career in Production. So, if you don’t know what you want to be, don’t stress – just do what you enjoy or seems right, and when you know, you’ll know.



I’m most proud of...


Last year we shot a Diadora footwear campaign in Italy. This was the first photoshoot I produced abroad, and is probably my proudest projects so far, as there were so many moving parts. It was a lot of work, but after I finished this project and it was a success, I felt like I could tackle anything!



Before I started my career, I wish I knew…

Three years into my career I got told ‘you can’t be friends with everyone.’ It was the best advice I have been given. It’s always important to maintain a good working relationship, but if you don’t get on don’t let it affect your job. Remember - "It’s not Ru-Pauls Best Friends Race!"



A mistake I made which you can avoid repeating is...


Don’t be tempted to apply for jobs just because you want to progress. It’s sometimes can feel like you’re stuck waiting for an opportunity to arise, but its always best to wait for the right job role.



So, what’s next?

Over the next few years, I want to gain as much experience in the Creative Industry as possible and climb a bit more at my current company. In 5 years, I would like to be in a higher creative management position, or to have started my own business.



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