I'm Caitlin, and I'm a strategist
Describe your job
I help brands with creative solutions to big business problems. For example, if Barbie are trying to change the perception of Barbie as a negative influence on young girls, we will help them with a strategy to change that perception of the brand.
What are the most important skills you need to do your job?
The most important skills would be: creative thinking, strategic thinking and people skills.
I left school and...
After school I completed a degree in English and Theatre at Leeds. I did a couple of internships in TV, production and advertising before starting my first job at a global advertising agency.
I’m most proud of...
The Spotify Wrapped Christmas campaign in 2018 which we won a Media & Marketing award for....and the 10.7M impressions to the Wrapped hub in the first 48hrs!
Before I started my career, I wish I knew…
Just because you’re young or a woman, doesn’t mean your voice doesn’t matter. Never be afraid to speak out and have your opinion heard.
A mistake I made which you can avoid repeating is...
Holding back because I thought I was too young, not experienced enough or not good enough for the job.
So, what’s next?
I want to continue working in strategy and eventually lead a team.