I'm Elena and I'm an Art Director
Describe your job
I work across a range of clients, visualizing concepts, creating brand experiences and identities with a digital first focus.
What are the most important skills you need to do your job?
High level of creativity and design flare
Ability to visualizing concepts but also be end-to-end from ideation through to execution
An understanding of design and brand experience through different touch points and media channels
Attention to detail
Advanced in Adobe (Photoshop/illustrator) and Sketch/Figma. At least knowledge on motion principles
Passion for what you do and the conviction that there is always a better way to do things
I left school and...
I studied Advertising and Public Relations and a MA in Digital and Graphic Design. Over the years, I continued to study several disciplines such as illustrations for advertising, photography, editorial design and art direction for fashion.
After 6 years of working as a designer, I started working at a global advertising agency as an Art Director. I loved the experience and was happy to have the opportunity to mix my background as a designer with my job as a creative art director.
In 2017, I decided to take a sabbatical to travel around Asia. Post the sabbatical, I was back in Spain and I worked as a freelancer for a year specialising in branding and creating brand experiences. I was looking for the next challenge and London was calling.
So, I studied a short course at Central Saint Martins. I fell in love with the city and thought that London could be my place for a while. After 2 months, I started working at a digital consultancy as a Concept Designer.
I’m most proud of...
Last year I worked as a freelancer in a beautiful and exciting branding project called Mimar Studio, an architecture studio focused on the design and decoration of childhood spaces.
I worked with an amazing copywriter and client to create the identity for the studio and develop the comms strategy for Social Media.
Before I started my career, I wish I knew…
Creativity it's a very broad term and it applies to many things, not only to the job you develop for a company.
Try to push your creativity also in your free time and on the hobbies you like. It will make you a more rounded designer, art director, illustrator or photographer.
A mistake I made which you can avoid repeating is...
If you have a dream fight for it to make it possible and leave your comfort zone with no doubt.
It's never too late, but sometimes being older makes it harder!
So, what’s next?
In the next 1/2 years I hope to be working almost purely in branding strategy and brand experiences. In 5 years + I want to be off my screen and doing more creative work with my hands and for myself.