I'm Flo, and I'm an executive producer
Describe your job
A producer is the connector, the facilitator, the reason a film/advert actually gets made.
I’m there from the very beginning of a project, whilst the script is still being written, creatively advising on what’s achievable for time and budget. I will suggest directors to film the campaign, working with the creatives (writers) to narrow down who would elevate, or hit the tone of the piece perfectly.
I’ll then work with the director on their treatment (pitch document) to ensure they’re nailing the brief.
And then I’ll budget and put timings together allowing for every little minutiae associated with filming: storyboards, location, crew, cast, stunts, contracts, animals, wardrobe, make up, lighting kit, camera kit, product, art department, catering, facilities, transport, hotels and clients. Looking after it all.
Then there’s the post production, the edits, making sure everyone is aligned on what’s coming together, then signed off and on your TV / social channels.
What are the most important skills you need to do your job?
Organisation and communication. There’s lots of plates to spin, good with numbers, creative to see the bigger picture and a brilliant “people person”.
I left school and...
I went and studied Graphic Design at UAL. I started running on set for work experience in my third year and was a working runner by the time uni was finished.
I got a job at my dream production company, worked my way up from runner to reception to PA, then into agencies, back into production, back into agencies all the time working my way up the production ladder.
I’m most proud of...
This is ELEVEN years old now, but I was cast-coordinator for 300 dancers for t-mobile’s flashmob in Liverpool street station;
Before I started my career, I wish I knew…
When to have the confidence to make the next step up. I was an assistant for far too long.
A mistake I made which you can avoid repeating is...
Don’t fear failure, it’s an extremely important part of success. A life lesson that makes its mark more positively on you and your career than constantly getting things “right”.
So, what’s next?
I’ve landed my dream job right now. I want to be here for a while, honing my skills further.