Nellie Day, Advertising

I'm Nellie, and I'm an account manager at an advertising agency

Describe your job

My job involves the client servicing aspect within an agency – I am the liaison between the client & internal teams, working to represent the clients interest in the room when briefing creatives and reviewing work. But, then also making sure I am also the voice of the creatives to the client, often encouraging them to be brave & buy the best creative work possible.

What are the most important skills you need to do your job?

You need to be a good communicator, often needing to read between the lines & understand the underlying motivations/concerns of the client.

Equally, ensuring clarity when briefing creative teams & relaying client feedback. I also think you need quite a bit of patience and understanding, being the bridge between agency and client can often be a thankless job! However, when done well, you are the linchpin keeping everything together.

I left school and...

After school I went to university to study History at King’s College London, I found myself swaying towards Art History and I loved going to exhibitions/art fairs as a student. I was considering working in the Arts, with my thoughts potentially on pursuing a career as a curator.

However, a family member suggested Advertising and I was intrigued by the idea of working with creative individuals but also with clients with clear business/commercial objectives. I applied to many different graduate schemes and received a place on one. I started in the September after I graduated.

I’m most proud of...

I’m proud of many projects I’ve worked on, in different ways. One that comes to mind is the work I did for the Guardian, launching their ‘A Space For’ campaign.

The creative team who worked on it were absolutely brilliant & the work really felt like it was holding a mirror up to contemporary times / reflecting and shaping culture.

Creatives: Paddy Paddison and Joe Moloney

Before I started my career, I wish I knew…

You don’t need to be perfect or know everything to put your hand up and give something a go.

I think I often waited until I felt completely prepared or ready before putting myself forward. Whereas, I’m learning to be braver and back myself – ultimately, you don’t need to be perfect to make an impact & be part of making great work happen. You’re not always going to get things right, but being fearful of this only holds you back.

A mistake I made which you can avoid repeating is...

Early on as an Account Executive I accidentally looped in a senior client to an internal email chain - luckily there was nothing confidential or incriminating but, I remember my heart sinking! Moving forward, I’ve tried to be super conscious to check over every detail, which has now just become habit.

So, what’s next?

I started a new job only a few months ago and I’m absolutely loving it. I’m looking forward to building something amazing here with the team I work with - challenging myself with new projects and growing in competence and confidence as an account handler.

Here's my:

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